Msg 24 - One Idea Made Him a Billionaire: The Howard Schultz Story

The Story

One small idea helped make Howard Schultz worth billions. Before Starbucks became one of the most recognizable brands in the world, Schultz spotted an opportunity others did not see, watched his vision get rejected, launched a separate company to prove it, and later faced the danger of growing so fast that the business risked losing what made customers love it.

So what did Schultz see that others missed, and what can his story teach us about rejection, testing ideas, understanding customers, adapting without abandoning the mission, and increasing income by creating more value? Press Play to hear the Howard Schultz story and discover why growth can increase what you sell while destroying why people buy.