Msg 22 - Change the Version, Not the Vision: The Gene Roddenberry Story

The Story

NBC rejected the franchise that later made 11 billion dollars. Before Star Trek became a cultural phenomenon, Gene Roddenberry watched his first attempt fail, saw the series itself canceled, and faced more than one moment when the whole idea could have disappeared.

So what kept the idea alive, and what can that teach us about failure, reinvention, business, and second chances? Press Play to hear the Gene Roddenberry story and discover why one rejected version of an idea may not mean what you think it means.